REVIEWS AND GOOGLE BUSINESS PROFILE
When a model or a map decides which businesses to put in front of a buyer, reviews carry more weight than almost anything else you control. Volume, recency, rating, and whether you bother to reply.
It is the closest thing to a public credit score your business has, and most owners treat it as something that happens to them. It is something you can build.
Forty strong reviews from three years ago read as a business that used to be good. Twelve from the last ninety days read as a business people are using right now. Recency is doing quiet work in local and AI results, and it decays whether you pay attention or not.
A managed system, not a request link you forget to send.
You will get them. Handled well, a bad review with a calm, specific reply builds more trust than a wall of five stars. We write those replies so they read like a competent business, not a defensive one.
Related: AI visibility and AEO, client results, and how the system works.
The free audit benchmarks your reviews, profile and local signals against the competitors currently taking the calls.
No, and neither can anyone who tells you they can. What we can do is outweigh, respond, and out-earn them.
Enough to beat whoever currently shows above you, then enough incoming flow to stay ahead. It is relative, not a fixed number.
More than ever. It is one of the most direct verified sources these systems read about your business.