MEET THE FOUNDER
Affiliate marketing pioneer · Nearly 30 years in online marketing · Miami, Florida
SOME OF THE BRANDS HE HAS WORKED WITH, GROWN, OR TRAINED
THE RECEIPTS
THE STORY
In 1996 Andy launched his first company, Internet Marketing Solutions, offering website marketing, hosting, development, and internet consulting and education, back when most businesses had never heard of the World Wide Web. Marketing and teaching were in the DNA from day one.
He led online marketing for KnightRidder.com and the Miami Herald across a national network of portals, then ran the U.S. and Latin American markets for Real Media's Open AdStream, one of the first ad-serving and tracking platforms. He learned how traffic, tracking, and revenue connect at scale, before the tools were mature.
Andy grew the TigerDirect affiliate program from $80,000 to over $1.6 million per month in under two years and was voted Affiliate Marketing Manager of the Year in 2002. It was the result that made his name across the industry.
Andy left TigerDirect to start his own affiliate agency. He coined the term Outsourced Program Manager (OPM) that the industry still uses, built the first Affiliate Program Manager Certification Course, and trained more than 120 managers. Through the agency he worked with and trained the teams behind brands including Ticketmaster, Orbitz, Walmart, eBay, 1-800 Contacts, Deluxe, and JC Whitney.
He founded InSouthFlorida.com, one of the largest local social networks in the region, reaching millions of people a month. In 2020 he co-founded Florida Professionals Association, a statewide community of more than 12,000 businesses built on visibility, real relationships, and education, with its flagship Professionals in Paradise conference each year.
The same performance fundamentals that built Andy's career now applied to AI-driven search, helping businesses get found, trusted, and recommended when buyers ask AI who to hire.
IN THEIR WORDS
TIGERDIRECT RESULTS
CLIENT, REAL NUMBERS
INDUSTRY AUTHORITY
NATIONAL BRAND CLIENT
STRAIGHT TALK
INDUSTRY LEADER
Andy Rodriguez, Founder of Agentic Growth Engine
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